Interview With An Entrepreneur Interview - 2328 Words

Entrepreneur Interview Name of the student: Name of the university: Author’s Note: Table of Contents An interview with an Entrepreneur: 3 Report: 7 An interview with an Entrepreneur: In this report, an interview is conducted with the Founder, Jane Lu of the company Showpo. This online female fashion store, which was launched in 2010. Founder of the company is interrogated on her experiences and steps that she has taken in order to escalate business of the company. The startup company has made excellent growth over the past few years. Interview with Jane Lu: Interviewer: What was it that made you start this venture? Jane Lu: The main reason to start this company was to cater the uniqueness and individuality of every woman. Every woman wants to dress up well and look beautiful at all times of the day. This was my dream to start an exclusive store for women and finally I am living up to it. Interviewer: Tell me something about your past i.e. about friends and family. Jane Lu: My family and friends have been supportive in my journey. They have suggested various ways I can take so that my business could flourish. Indeed, the constant support was a blessing. My family is engaged in small retail business but my intense passion for online store is quite evident. They have given the initial capital for my business. Interviewer: Who influenced you while growing up to start this business? Jane Lu: I really loved fashionable clothes from my childhood. My dresses were hand madeShow MoreRelatedAn Interview With An Entrepreneur1356 Words   |  6 PagesAn interview with an Entrepreneur: In this report, an interview is conducted with Jane Lu the Founder of the company Showpo. This company is an online female fashion store, which was launched in 2010. Founder of the company is interviewed on her experiences and the steps she has taken in order to enhance the business of the company. Since its inception, the company has made excellent growth. Interviewer: What was it that made you start this venture? Jane Lu: Interesting question. Well the main reasonRead MoreA Interview With The Entrepreneur1386 Words   |  6 Pages Report: From the meeting with the entrepreneur Jane Lu, I found that being an entrepreneur is not an easy task. The person has to face a lot of toil and hardship. Within an entrepreneur, there is a need of perseverance, confidence, passion and communication skills in order to achieve the goal. This holds true for a small business like a departmental store. In my opinion, an entrepreneur is a risk taker, as he knows despite receiving no as the reply to some questions he has to encounter certainRead MoreEntrepreneur Interview1887 Words   |  8 Pagesalways an opportunity in entrepreneurship in life if there is a will to take the risk and motivated to do so. Entrepreneurship roots from the word entrepreneur, which according to www.wikipedia.com, it can be defined as one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibilityRead MoreInterview an Entrepreneur1429 Words   |  6 Pagesâ€Å"An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.† (Roy Ash) Thirty-two years ago, Steve Celar embarked on the journey of starting up his first business. After many years of struggle and hard work, his business has expanded into different areas other than what he had originally intended, all of those businesses are centered on cars but mainly, Hot Rods. Steve is the founder and sole-proprietor of Kalamity Kars, and Kalamity Krash RepairRead MoreEssay On Entrepreneur Interview1060 Words   |  5 PagesStephen Davis BUSM 4001 I had the fortunate and lucky experience of discussing with a young entrepreneur out of Boulder for my midterm paper. Kyle Panis is a twenty-year-old media content creator and photographer. Originally I was going to meet with a young micro brew master for local brewery, but was unsuccessful in meeting with him due to scheduling conflicts. I was happy to learn about Kyle Panis, because he is very young but very experienced with his startups. Kyle originally grew in DenverRead MoreNotes of an Interview with an Entrepreneur958 Words   |  4 PagesInterview Entrepreneur The type and nature of the business (products / services offered) and the scope of the business (whether it is local in nature, national, or international in scope) The nature of the business is retail electronics. A few of the most notable products that are sold include: computers, MP 3 players, i pods / pads / phones, cell phones, televisions and parts. The business is a national franchise that is taking more of a local focus. Why the person decided to go into businessRead MoreEntrepreneur Paper Interview1904 Words   |  8 PagesPanino Restaurant The entrepreneur that I interviewed was Lydia Patterson. In 1989, Lydia and her husband, Lou, decided to start planning to open up a new Italian restaurant in Virginia. The restaurant industry, especially in the Washington DC area is very competitive. It is highly competitive with respect to price, value and promotions, service, location, and food quality.   There are a substantial number of restaurant operations that compete for customer traffic, some of which have significantlyRead MoreInterview With Entrepreneur Ryan Peel Essay1296 Words   |  6 PagesIn this paper, I will write the results from my interview with entrepreneur Ryan Peel, owner of Vergennes Broadband. I will also write what I learned from the experience. Personal Background Ryan grew up in the Lowell MI area in Vergennes Township. He graduated from Lowell H.S. in 1992. He then went on to college at Aquinas where he received a degree in Computer Information Systems. He describe himself as always being driven to succeed in whatever he is doing. He has always been able to pick upRead MoreEntrepreneur Interview : An Intriguing Limousine Driver1289 Words   |  6 PagesEntrepreneur Interview: An intriguing limousine driver, Eli Xhemajli, has conveyed happiness to his customers by his driving and serving for a long time. In this Entrepreneur Interview project, I could be successful to interview to Eli Xhemajli, who is one of the owners and drivers of a small business, which is called A Stars Limo. Through the interview about the introducing his business, starting the business, running the business, marketing the business, and being an entrepreneur, I could learnRead MoreA Interview About The Word Entrepreneur Means1825 Words   |  8 PagesMany ideas come to mind when asked what the word entrepreneur means. It is someone who organizes and creates their own business; an employer of productive labor. Really, it is so much more than that. It is an all consuming task that is risky. What its mantra should be is the phrase go big or go home. I discovered this notion while venturing out to New York City to interview Megan Cariola, owner of a local, organic shop located nearby t he South Street Seaport. I wanted to get the complete experience

Summary Of The Heights By Lin Manuel Miranda - 1935 Words

Lin-Manuel Miranda won his first Tony Award in 2008 for Best Original Score for his work on In the Heights, a musical with it’s foundation of music being rap and salsa. Lin-Manuel Miranda’s In the Heights carefully infuses his latin and hip hop/rap roots into the lyrics and music to create one of the first hip-hop musicals that thoroughly tells a story. In the Heights jumps into three days in the life of the New York City latino neighborhood, Washington Heights and focuses on the dreams and aspirations for latino immigrants. It focuses specifically the story of the two main characters: Usnavi de la Vega and Nina Rosario. Nina is the â€Å"one who made it out† and went to college but is now back in Washington Heights after dropping out of Stanford University due to losing her scholarship. Nina also runs into one of her parent’s employees, Benny, and begins rekindling their love. Usnavi is the owner of the local bodega and dreams of flying back to the Domini can Republic, where his parents are from. Usnavi is in love with Vanessa, a worker at the salon next door, but is too awkward and intimidated to say anything. In the Heights was the first full-length show that Lin-Manuel Miranda wrote. It was written his sophomore year of college at Wesleyan College in 1999. At this time, the latin-pop boom was just occurring with artists like Ricky Martin, Marc Anthony, Jennifer Lopez were becoming popular and featured on the radio. â€Å"We had this shared dual culture of American culture andShow MoreRelatedCultural Diversity in the Neighborhood1951 Words   |  8 Pagesaudience is transported from a simple theatre to the lively street-side of the neighborhood of Washington Heights, New York. This production is the 2008 Tony-winning â€Å"Best Musical† In the Heights. Written and composed by Lin Manuel Miranda, the show combines hip-hop and rap music with a variety of dancing styles to portray the life in the barrio of the immigrant fil led neighborhood of Washington Heights in Manhattan, New York. By watching the show, the audience experiences the struggles of life, which

An Emerging Entrepreneur of a Business Free-Sample for Students

Question: Discuss about the Entrepreneurship. Answer: Introduction Entrepreneurship is been defined as launching, designing, controlling as well as operating a venture of business that have started as an establishment of enterprise for offering particular services of selling as well as hiring(Kuratko, 2016). The preliminary of 21st century witnessed numbers of establishments that launched in a market with a good profile. The recession surge caused due to initiation of the catastrophe in the financial field globally resulting in the abruption of the termination of such nascent businesses (Anderson, P.M, Kuratko, Hornsby, Eshima, 2015). In order to the survival strategies and planning towards special types of business, needs in the field of catering, for meeting up the requirements of modernized market. The report endeavors to provide outline of a case study on the basis of entrepreneurship, its history, its interaction with its ecosystem, venture opportunity evaluation and execution, growth strategies and the possible initiative of the venture of a UK based establishment, Rotunda living. History The founder of Rotunda living is Gemma Roe, it was being established in June 2012 in an eco-friendly manner. It is a unique business in the construction sector (Rotunda.co.uk. , 2017). The term rotunda is derived from a Latin term, rotundus, meaning a dome shaped round building. The firms focused on the building of the timber-framed prefabricated buildings all around UK. The main inspiration of her, behind this venture is the philosophy of the founder herself which focuses with the round houses as it is considered as one of the oldest form of the architecture from the civilizations of the ancient world (Rotunda.co.uk. , 2017). Interaction with the ecosystem Rotunda living is entirely considered as the round houses, which are exactly like the regular buildings located in UK. They are entirely serviceable with the excessive high performances and are equipped with the admirable thermodynamics along with the aesthetics matter that is quiet fascinating (www.gov.uk). The buildings are used as the guest rooms to the gardeners, yoga studios, and cottages for the holidays, rooms for the therapies and the classrooms for the school children. The company religiously focuses the sustainability of policy related to timber with the use of FSC or PEFC certification of the wood. It could also being considered as a charity towards the environmental factors as it has a large investment over the large amount of profits into the community of the British for the regeneration and for the conservation projects (Schaper, Volery, Weber, Gibson, 2014). Rotunda living is considered to be a socially responsible venture as it focuses with the broad spectrum of its target market. The venture generally targets the vast majority of dwellers of the city, counselors, florists, therapists and lastly to the companies dealing with the tourism. The company is attempting for the biggest and the business that is more profitable in nature with the upcoming resort as well (The garden rooms, 2017). The aesthetic and the innovative roundhouses catch the attention of the people very easily and it is going to be profitable investment for the real estate giants. The therapists and the counselors prefer these round houses for their therapy and treatment in such an eco-friendly environment. The main target of the company is the concept regarding forest kindergarten. The company also guarantees that there will be very less number of disruptions for the clients as they will provide two weeks for the program of installation, which satisfies customers along with the architectural radiance that is being provided for the continuation of increasing the market day by day by the company. The company successfully gained significant recognition. Rotunda was being awarded an exclusive commission for constructing of total modular eco-classroom in round shape for primary schools in that region. This particular enterprise provides a quality with excellence including argon filled double glazed windows with the membranes that are damp-proof with interior as well as exterior designing are part of the package (The garden rooms, 2017). The admirable services standard that have the escalated market of this company and they are being featured in the regional TV series for their work with excellence. Theories Agency theories are mainly concern with the relationship between the stakeholder and managers of the companies. The theory of agency follows two main themes, for example, positivist and principal agent theory. Contrasting to positivist researches, this leads on one particular type of principal-agent relationship that lies within large public corporations between owners and managers, the principal-agent researches concern with a universal theory that can be useful to employer-employee, buyer-supplier, , lawyer-client and other agency relationships. SWOT analysis In order to analyze entrepreneurship business, one of the important parts is to compare of its strengths along with its weakness and the evaluation of the opportunities and the threats as well. SWOT analyses are considered as one of the analytical framework that is available for categorizing with the evaluation of these aspects. The professionals always use SWOT for the analysis of their business case studies and for the analysis in the corporate world (Santos Laczniak, 2015). STRENGTHS WEAKNESSES OPPORTUNITIES THREATS The foremost strength is the radiant architectural ambiance it provides. The main confront regarding Rotunda living is following the policy of sustainable timber Roundels have caused a exemplar shift in the conventional business Employees lack the motivation of doing any work that can generate a massive threat to the entrepreneur business Rotunda living pursues the policies of sustainable timber that is a significant step towards conservation programs. The organization bequeaths majority of earnings to British conservation projects that can reduces the profit level. The company has already set to take the holiday as well as tourism market. It includes enthralling roundhouse resort equipped with modern day amenities. The company is new to the market and has complete contrast with conventional real estate market, which can threaten its existence in the market. Houses are equipped with modern technologies and their packages include interior and exterior remodeling as well. The strength of the employee of the company is distressingly low The company have opportunity to make a well-built e-commerce utilizing the social media for expanding the market The main concept of roundhouses can take significant years for gaining the valid popularity for sparking up its business The time taken for modular roundhouses to get constructed is less than a couple of weeks as well as ensures minimum disturbances for the guests The company does not give any importance to the e-commerce sites The business can combine with real estate companies for incorporating their roundhouses with residential compounds. Lack of appropriate online marketing can expose survival of company in market The roundels are been used for multipurpose usages, the therapeutic application to the roundels makes it ideal for purposes of counseling, whereas the houses in gardens adds a gulp of fresh air Growth Strategies of venture The strategies for the growth of the entrepreneurship can be of different types but Rotunda living must include few strategies for their growth. They should focus on the human resourcing and put forward some schemes that may attract employees. They should also execute incentive programs like providing bonus for retaining the employees as well as for appreciating work of the employees. The company by now has expanded some recognition due to flawless quality of the roundels. The standards could be more improved by incorporating a team of analyzer to complete quality check. It is very normal for an entrepreneur for going through preliminary struggle phase but concern should exist for the elimination of the struggle. The company requires to implement their formulated strategies in marketing and incorporates target precise strategies for attracting a precise customers (Kurniawan, Y.O.H.A.N.N.E.S., Gunawan, Kurnia, 2014) Expansion is the key for gaining ratios regarding stable profits. Rotunda living is an exclusive company with pioneering ideas as well as visions and can easily attract the attention of real estate companies. The company requires for opening of the global mergers as well as for its diversification the y can expand the business market. The company being an entrepreneur must focus on the enhancing their activity in the social media. Future Objectives New entrepreneur company Rotunda living has exhibited a massive work as well as high client satisfaction for last two years. Company is working towards a very bright future. The company has already customaries a footing in market of real estates in form of a pioneering as well as ecological venture in construction The artistic roundels constructed by Rotunda livings have mesmerized the contemporary generation. It unavoidably has engrossed the concentration of the markets dealing with the holidays and tourisms and it is the main focus of the company as well. The company has already started working on circular holiday lodges which is going to be the future crucial point for this company as stated by an initiator. Conclusion An emerging entrepreneur business come across more challenges in the early years of establishment, and within the complexity, it accomplished a steady position in competitive market. The company through its pioneering vision as well as immaculate quality has already got the hold of the market. The cultures of present day as well as their developments are completely dealing with the urbanization that eventually is not only a part of ignoring but also jeopardizing the balance of ecology. Bibliography (n.d.). Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/402897/Lord_Young_s_enterprise_report-web_version_final.pdf Anderson, B., P.M, K., Kuratko, D., Hornsby, J., Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 1579-1596. Kuratko, D. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning. Kurniawan, Y.O.H.A.N.N.E.S., Gunawan, A., Kurnia, S. (2014). Application of business intelligence to support marketing strategies: a case study approach. J. Theor. Appl. Inf. Technol, 214. Rotunda.co.uk. . (2017). Retrieved from Rotunda Roundhouses - Modular Garden Rooms, Holiday Lodges, Yurts.: https://rotunda.co.uk Santos, N., Laczniak, G. (2015). Marketing to the poor: A SWOT analysis of the Market Construction Model for engaging impoverished market segments. Social Business. Schaper, M., Volery, T., Weber, P., Gibson, B. (2014). Entrepreneurship and small business. The garden rooms. (2017). Retrieved from https://www.manchestereveningnews.co.uk www.gov.uk. (n.d.). Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/402897/Lord_Young_s_enterprise_report-web_version_final.pdf

Notable similarities between Sarah Penn of ‘Revolt of Mother’ and Grace Ansley of ‘Roman Fever’ Essay Example

Notable similarities between Sarah Penn of ‘Revolt of Mother’ and Grace Ansley of ‘Roman Fever’ Essay It is quite true that Sarah Penn and Grace Ansley come from contrasting social backgrounds and are separated in terms of place and period. Roman Fever is set at the turn of the 20th century and reflects the values and ethos of urban America at that time. Grace Ansley, though belonging to a particular historical era, cannot be said to typify all women of that era. The strongest proof of her uniqueness is obtained in comparison to her antagonist Alida Slade. Revolt of Mother, in contrast, is set in rural America. Its primary character, Sarah Penn, is a good representation of the homemakers of that generation. She shares the same problems that most women of her generation suffered, chief among them being male domination. While there are these undeniable differences in terms of their social mileau, the stories of the two women share many similarities. The rest of this essay will delve into these similarities. The most common characteristic between Sarah Penn and Grace Ansley is their strong will. Their stories were set at a time when women’s rights were muted and their self-expression undermined. Yet, in their own ways, the two women show daring and assertiveness. This is not to say that their opposition comes in the form of men. It is the prevailing social mores and prevalent patriarchal mindset that serve as their oppressors. For, in terms of the actual personnel, both men and women present the two women several challenges. The antagonist of Mrs. Ansley is her envious friend of many years Mrs. Slade. Despite the poly-amorous streak in Mr. Delphin, he is not the main oppressor to either of these women. Years earlier, when the two were young women, Mrs. Slade hatches a cunning plan to mislead Mrs. Ansley. Anticipating her fiance’s rendezvous with Ansley, Slade writes a forged letter of excuse on behalf of her fiance. The letter announces the cancellation of the rendezvous. B ut as fate would have it, the politeness of Mrs. Ansley in replying to this letter proves to be a blessing. Upon reading this reply, Mr. Delphin declares to meet her that evening. This fact is not privy to Mrs. Slade, who is smug on the belief that she sabotaged the prospects of a competitor to her fiance’s attention. It is often lamented that women in the 19th century suffered male domination. But the evidence of Roman Fever prompts how women were undermining their own cause. We will write a custom essay sample on Notable similarities between Sarah Penn of ‘Revolt of Mother’ and Grace Ansley of ‘Roman Fever’ specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Notable similarities between Sarah Penn of ‘Revolt of Mother’ and Grace Ansley of ‘Roman Fever’ specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Notable similarities between Sarah Penn of ‘Revolt of Mother’ and Grace Ansley of ‘Roman Fever’ specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The strength of character of the two women can be learnt from other details as well. For example, despite attempts of deception on part of Mrs. Slade, Mrs. Ansley displays real strength of character. She spends no time fretting and regretting about having to lose Mr. Delphin. Instead, the consummation of their love bears her Barbara, who grows into a lovely young girl. As the final line of the story claims triumphantly, Barbara is indeed a symbol of Mrs. Ansley’s success. Despite not having Mr.Delphin to support her and Barbara, Mrs. Ansley does an exemplary job in raising her daughter. She must have surely felt the pain of social ostracization. Yet her tenacity and perseverance proves fruitful in the end. That fruition is in the healthy blossoming of young Barbara. Just like Mrs. Ansley emerges a successful woman in spite of her adversities, so does Mrs. Sarah Penn. In Mrs. Penn’s case, the adversity is not so much an individual as a whole social structure. Her husband , though not meaning to insult her, finds no qualms in being the sole decision maker in the family. In her long battle to alter the mindset of her husband, Mrs. Penn tries various methods of persuasion. But it eventually occurs to her that no amount of constructive dialogue or protest is going to help her meet her objective. This objective of Mrs. Penn is to build a bigger house for the family to live in. But, as Mary Wilkins Freeman skillfully portrays, women of the era faced numerous hurdles in realizing their interests. Mrs. Penn’s patient fight for self-determination comes to a climax when she finally decides to convert the barn into the house without informing her husband. This decisive act of hers towards the end of the story can be interpreted at multiple levels. The obvious interpretation is that it achieves a practical end, namely, finding a bigger abode for a growing family. But, more importantly, it is a symbolic victory for the long suffering wife in Mrs. Penn. While Mrs. Ansley and Mrs. Penn are obviously the heroes of their respective tales, there are other characters in the plot who serve as scaffolds for presenting their heroism. In the case of Revolt of Mother, it is the children of Mrs. Penn. It is her conversations with them about her preference for a bigger house that creates tension in the plot and takes it forward. Likewise, for Mrs. Ansley, it is the lengthy exchanges with Mrs. Slade, which serves a similar purpose. Although the two women were once childhood friends, their common interest in the same man had undermined their friendship. As adults with daughters of their own, their sense of possessiveness and self-interestedness only grows bigger in the intervening years. Yet it is Mrs. Ansley who comes across as the kinder and more generous of the two. She is not blatantly jealous of the happy married life of Mrs. Slade. Another commonality between Mrs. Penn and Mrs. Ansley is their relation to men. Mr. Adoniram and Mr. Delphin are the two significant men in their respective lives. Needless to say, in the both the cases, the men are either indifferent or plain absent to heed to their women’s concerns. Adoniram is a typical patriarchal figure who presumes his authority to be a natural fact of life. Author Freeman is careful not to portray Adoniram as the villain of a melodrama, for in truth he is not one. He comes across a simple person, one who carries an inflated ego as a result of his misplaced claim to authority. But the fragility and the lack of substance to his bloated ego is exposed the moment Sarah is able to find the â€Å"right besieging tools†. Having found his measure thus, she was able to dismantle his authority, his self-concept and also achieve her goal all in one stroke. Indeed, there is an interesting interpretation to the two selves of Adoniram – the one before a nd the one after Sarah’s bold revolt. These two selves are likened to the two houses of the family. The first is the congested and ill-equipped old house, and the second is the more expansive and better suited new house. Sarah Penn’s revolt, in this sense, is also an act of liberating her husband from his shackled mindset. Coming to Mr. Delphin, one cannot really blame him for being absent from Grace Ansley and Barbara. Grace knew all too well that such is going to be the case and willingly consented to have Barbara. Nevertheless, it is a sad fact, that the men in their lives had not been supportive to them. The stories of the two women share a few common symbols too. Just as The Revolt of Mother has its share of symbolism, so does Roman Fever. For Mrs. Ansley, the real victory is the successful rearing of her girl child Barbara. Indeed Barbara is the symbol of her victory, apart from being the joy and pride for Mrs. Ansley. Just as living quarters are used as symbols of personalities in Revolt of Mother, buildings used to symbolize themes in Roman Fever. For example, in Revolt of Mother the old house is contrasted to the newer and bigger structure of the barn. In a similar fashion, buildings such as the Palatine, Coliseum and the Forum are used to depict the nature of relationships between the characters. Since these are monuments already in ruins, they aptly symbolize the state of relationship between Mrs. Ansley and Mrs. Slade. The Coliseum is an apt metaphor, for it was the site of gladiatorial fights during the peak of the Roman Empire. As well, they represent their widowed status, which is a cause of deep pain for both of them.

5 Tips for a Great Email Subject Line

5 Tips for a Great Email Subject Line 5 Tips for a Great Email Subject Line Writing a great marketing email or newsletter is one thing. Encouraging your subscribers to open said email is another thing entirely. As such, you need a great subject line. But how can you create a subject line that will boost open rates? Our top tips for a great email subject line include: Keep email subject lines short and simple (ideally, six to ten words). Tailor subject lines to suit your brand, audience and goals. Personalize each subject line using your customer information. Avoid words and phrases that trigger spam filters. Use A/B testing to refine your email subject lines. For more detail on optimizing your email subject lines, read on below. 1. Keep It Short The best email subject lines are usually short and simple. In fact, subject lines between six and ten words long generate the highest open rates. Thus, you need to set out what the email is about in clear, concise terms. Sometimes, this simply means getting straight to the point: Here, the subject line is simple, but it tells the recipient exactly what they need to know. And that is often enough! In other cases, you may need to tempt the recipient to open the email by setting out a time-limited offer or asking a question: Even in these â€Å"tempting† subject lines, though, a punchy message will usually work best. If nothing else, you risk losing part of the sentence with a long subject line. And if you do use a longer subject line, you will therefore need to front load the important information: In the email above, for example, the subject line was long enough that the browser did not display the whole message. But the most important detail – Save up to 75% on Weekly Sale – is right at the start, so the sender could be sure that all recipients would read this information. 2. Think About Your Audience and Goals No single â€Å"style† will suit every email. Instead, the best approach for each subject line will depend on your brand voice, audience and goals. The first two of these – brand voice and audience – go hand in hand. After all, your brand should reflect what your customers expect from your business. So, if you’re running an entertainment news website aimed at a young audience, you might pack your email subject lines with slang or emoji. But the same approach may not be appropriate for mailing an accountant’s client list. Dated slang is another hazard for try-hard accountants. Similarly, an email subject line should reflect your aims. Are you trying to convert new subscribers into customers? Remind existing customers of a deadline? Provide news about your business? In any case, think about how you can tailor the email subject line to help achieve your goal. 3. Personalize Each Subject Line Adding a personal touch to an email subject line can boost open rates. This may include any number of the following: The subscriber’s first name (e.g., the LinkedIn email above). Mentioning products or services that reflect the user’s past purchases. Sending a greeting or offer on the user’s birthday. Localizing emails based on a subscriber’s address. How you approach personalization will depend on your business and the information you have on your subscribers. But people are much more likely to open an email if they feel it was written for them. 4. Avoid the Spam Filters If your emails end up in the Spam folders of your subscribers, nobody will read them. So to stop this happening, you should try to avoid words and phrases that sound â€Å"spammy† in your subject lines. This does include some fairly obvious terms – a subject line that says EARN  £Ã‚ £Ã‚ £ FROM HOME TODAY!!! is not likely to get past any spam filters. But it can also include innocuous phrases such as â€Å"great deal† or â€Å"compare rates,† so make sure to check a list of spam trigger words. 5. Test Different Subject Lines Finally, A/B testing is a great way to refine your email subject lines over time. This involves sending two versions of the same subject line to different parts of your subscriber list and seeing which generates the best results. And these results are specific to your business. Thus – whatever other companies are doing and whatever the marketing blogs are saying – you will get to know exactly what your customers respond to, letting you target them more effectively.

Pros and Cons of University Ranking Essay Example | Topics and Well Written Essays - 750 words

Pros and Cons of University Ranking - Essay Example University ranking has a rich history dating back to the 1900s focusing on various in indicators to generate a rating scale. The ranking focused on students’ performance following university education as opposed to the success of faculties and departments in the institution. However, this was revised to rate the quality of education offered at various learning institutions. In light of this, university ranking aims at evaluating the quality of education based on various indicators such as research, infrastructure, service delivery, and human resource ratios and qualifications. Indicator scores are usually aggregated to determine the composite score, which is used in rating the academic success of universities. Ranking of higher education institutions can be done by the media, government agencies, professional bodies, funding organizations, and individual initiatives.The ranking hopes to raise awareness on the ranked institutions as well as illustrate academic trends across the globe. University rankings are known to provide potential students with relevant information when selecting courses and learning institutions. This helps students adopt a choice that is best suited for their needs relating to academics and extracurricular activities. For instance, from research on institutions offering a course of choice, one can make a concrete decision on an institution based on its ranking position. The decision made follows the evaluation of the institution’s performance, capacity, and success rate in offering the desired course. This serves to enhance transparency in information disbursement among the ranked institutions (Rauhvargers 20). Consequently, university ranking systems have been illustrated to encourage student enrolment by highlighting preferences in accordance to their target. This is evidenced by the establishment of rankings based on faculty performance, which is easier to interpret when choosing an institution. The system serves as an eff icient tool where students can evaluate their aspirations and decide on the institution that will best serve them. Rankings often encompass information collected from students through questionnaires and thus, represent the true image of the given institution. Students express their sentiments of their experience in the institution with regard to service delivery and facilities. Varsity rankings have served to ensure accountability from education providers. This is achieved by ensuring that the institution remains credible and relevant in the education sector. Accountability entails committing to quality education by fulfilling their mandate to deliver high-achieving students within the rankings standards. The rating standings serve as accountability instruments for the public to evaluate based on the performance (Escotet). Ranking allows an institution’s management in assessing their performance against goals and objectives set with the hope of improving the results. The proc ess involves collection of information on various aspects of higher learning, which is the utilized in generating demographic report used in policymaking. Ranking institutions of higher education also works to assist the university make improvements in various sectors flagged as weak points. Learning institution can recognize their strengths and weakness through academic evaluations. The ranking is known to influence the decision-making process by the university management, which is reflected in its policies. The management is inclined to strategize depending on the ranking system to maximize its output in order to improve performance. An institution can analyses its ranking metrics and revise its approach on various aspects of service delivery to drive success. In this way, institutions of higher learning have an opportunity to improve their standards with regard to quality of education offered. Depending on its rating, an institution can establish self-improvement tools such as qu ality assurance

Art History - Michelangelo Assignment Example | Topics and Well Written Essays - 1500 words

Art History - Michelangelo - Assignment Example This aspect of Michelangelo’s paintings is clearly brought out in one of his most celebrated paintings; the Creation of Adam on the Sistine Chapel ceiling. The painting shows how Michelangelo understands the human anatomy, as well as movement. This painting has two figures, on the left side; there is a figure of Adam while the right side has a figure of God held by angels. According to Wallace, the figure that surrounds God and his angels resemble the shape of the brain, which is part of the human anatomy. Therefore, it is clear that Michelangelo used the skills that he studied in human anatomy as the main subject in the creation of Adam, as well as the rest of his paintings. The Fall of Man is part of Michelangelo’s Sistine Chapel ceiling. The painting portrays how Adam and Eve were tricked into eating from the forbidden tree, which made them lose the Garden of Eden. Wallace states that Michelangelo expresses the effects of this transition through his painting. The tree and the snake in the painting are used to divide between sorrow and Eden. One side of the tree is green, and Eve seems quite relaxed, which shows happiness and lack of essential needs while the other side is dry and barren and Adam and Eve are walking, which portrays unrest after eating the forbidden fruit. The treatment of this theme is similar to the Expulsion of Adam and Eve from Eden by Masaccio in the Brancacci Chapel. In the painting, Eve has her breasts covered just like in Michelangelo’s painting while Adam covers his face as they are being expelled from Eden. Thus, both paintings depict the effects of transition that Adam and Eve went through after sinning. Just like all Michelangelo’s paintings, the figures in The Last Judgment are nude.